AboutThe Brand Design Philosophy About Anita About OBPL Our Headquarters OurInitiatives Awards & Recognition About The Brand Designed for the woman who, no matter where she is in the world, passionately wears India on her sleeve. Global Desi, founded in 2007, celebrates the distinctive style of the modern Indian woman with India-inspired playful prints that reflect the colourful chaos of our heartland. OUR BRAND PHILOSOPHY Global Desi is an inclusive medium for the culturally forward, India-Cool woman that flaunts her heritage with pride. About Anita For over 30 years, Anita Dongre has played a pivotal role in India's fashion scene. She established her first brand in 1995 to bring contemporary fashion to Indian women. Today, her business employs 2800 people, over 1,000 stores across 4 countries, and online retail in 250 countries. As the Chairwoman and Chief Creative Officer, she leads several brands, including Anita Dongre Couture, Grassroot, AND, and Global Desi. Committed to "Fashion For Good," the brand prioritises social and environmental sustainability. Ochre and Black private limited Ochre & Black Private Limited has carved its niche in the fashion world with iconic brands like AND and Global Desi. While AND embodies the elegance of contemporary Western wear, Global Desi infuses your wardrobe with the lively spirit of India. Each brand under Ochre & Black Private Limited boasts its own unique identity, making a distinct statement in fashion. 550+ Points Of Sale in India 97 Exclusive Brand Stores 460+ Large Format Stores OUR HEADQUARTERS an eco-friendly & ergonomically-designed workspace in which life and business are built around conservation. Reduced energy requirements, consumption and carbon footprint by harnessing natural sunlight and ventilation. 90% of our Exclusive Brand Outlets are now equipped with ‘energy-saving’ LED lamps 67% of wastewater generated is recycled which is deployed for toilet flushing and lawn irrigation Wet and dry waste is segregated for Composting We maintain an organic terrace garden and use reclaimed weed as and when feasible 100% of our Electronic Waste (E-Waste) is recycled & disposed of in an environment-friendly manner OUR INITIATIVES Manufacturing We meticulously select our manufacturing partners, giving preference to those who use zero-discharge washing units, practice rainwater harvesting, and implement LED lighting to reduce carbon emissions in their facilities. Lenzing- Ecovero We carefully select our fabric partners to ensure they use biodegradable materials from renewable sources. LENZING™ ECOVERO™ fibers, for instance, use at least 50% less water and produce at least 50% less CO2 than standard viscose fibers. Made from sustainably sourced wood, LENZING™ ECOVERO™ fibers are crafted from natural, renewable resources that come from responsibly managed forests. Packaging House of Anita Dongre is the first major Indian fashion house to launch a comprehensive plastic waste management program, partnering with Lucro Plastecycle to recycle locally-sourced plastic into sustainable packaging. Respun We have partnered with Respun, a company that recycles our fabric waste into fibers and yarns to create new products. Respun specializes in recycling end-of-use garments and textiles, preventing them from ending up in landfills. They transform these materials into items such as fibers, yarns, rugs, mats, felts, packing blankets, insulation, and thermal packaging. Canopy We are partnered with NGO Canopy to protect forests in our packaging and fabric choices and are part of both the CanopyStyle and Pack4Good initiatives. OUR COMMUNITY TAILORING UNITS As part of our ongoing efforts to economically empower women in the heartlands of India, we strive to bring work back to the villages, enabling them to work in the comfort of their own communities through our rural tailoring units. Charoti Tailoring Unit Jawhar Tailoring Unit Dhanveri Tailoring Unit Modgaon Tailoring Unit ANIMAL CARE & CRUELTY-FREE FASHION We are striving to drive a change in all aspects of procreating a green environment. We understand the importance of co-living in peace and are active advocators of animal care & cruelty-free fashion. ‘Cruelty-Free’ Fashion We are firm believers in equality – for humans and animals alike. All our accessories are made from cruelty-free, PETA approved materials. Vegetarianism As a part of our ongoing endeavor to ensure ethical treatment towards animals and reduce our individual and collective environmental impact, our company is now vegetarian. ‘Pet-Friendly’ workplace (Dog shelter) We are passionate about animal welfare. We have adopted five adorable stray dogs at our Headquarter campus who were inhabitants of the area before our facility came up. Awards & Recognitions IFA Most Admired Fashion Company of theYear 2018 IFA Most Effective Tech Implementation of the Year 2018 CMAI APEX The Most Admired Women's Westernwear Brand of the year 2017 (2018) ZEE MEDIA Indian Women Awards,2016 CMAI APEX Golden Scale Trophy, The Woman Entrepreneur of The Year 2014-2015 LAKMÉ FASHION WEEK Appreciation for promotion of Handlooms, 2015 BUSINESS TODAY Most Powerful Women in Indian Business, 2015 ARCH 15 glorious Years in Design, 2015 EY Entrepreneur of the Year, 2014